Haeundae Beach chosen by CNN Travel as 50 beautiful places to visit in South Korea
Hundreds of thousands frequent to this renowned beach every summer, but summer is not the only season you can see some flesh at Haeundae -- the Polar Bear Festival is held every January, when contestants leap in the cold ocean screaming and laughing.
Around 2,000 people attended this year's festival, marking the largest number of participants to date.
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